Brief Overview: The Big Apple Food Fest is an annual, irresistible celebration of New York City's vibrant and diverse culinary scene, bringing together flavors from around the world that define the city’s unique food culture. From sizzling street food vendors serving up iconic hot dogs and pretzels to gourmet chefs crafting exquisite dishes, every corner of the festival is filled with mouthwatering delights.
The goal of this project was to develop the creative direction and design the logo and marketing for a conceptual food festival held in New York City. Drawing inspiration from the city's vibrant art scene, I wanted the branding to reflect the eclectic nature of New York. Rather than following a single cohesive style, I aimed to pay homage to distinct elements that define the city's personality—such as art deco architecture, the iconic transit system, and bold pops of color that capture the city's energy.
Project Timeline: November 2024 - December 2024
Tools Used: Adobe Illustrator, Adobe Photoshop, Canva
Logo Variations
Primary logo
Secondary Logo
