Client: Loft640
Role: Graphic Designer, Creative Direction
I was approached with developing a distinctive logo and some assets for Loft640, a boutique dedicated to offering high-quality, gently used vintage clothing. The project involved developing a visual language that would resonate with the brand's target audience of fashion-conscious individuals seeking unique and sustainable apparel. Inspired by the nostalgic charm of Y2K aesthetic, I was able to design a logo that captured the essence of Loft640's commitment to quality, style, and timeless fashion.
Brand Pattern
Color Palette
Mood Board/Inspiration
(images found on Pinterest)
